Chosen to support hair that needs repair.
We're building the formula around nutrient-dense superfoods — the same thinking behind eating well, applied to what you wash with.
Our approach
Superfoods are ingredients that carry a lot of nutrition. In hair care, that means botanicals and plant oils selected to support strength, moisture, softness and shine, rather than to coat hair so it feels smooth for an afternoon.
Shampoo — full ingredient list
Deionized Water, Alkyl Polyglucosides, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Cannabis Sativa (Hemp) Seed Oil, Sodium Chloride, Vegetable Glycerin, Panthenol (Pro-Vitamin B5), Salix Alba (White Willow) Bark Extract, Chamomilla Recutita (Matricaria) Flower Extract, Trifolium Pratense (Red Clover) Flower Extract, Sambucus Nigra (Elder) Flower Extract, Hydrolyzed Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein (Plant-Based Keratin), Hydrolyzed Oat Protein, Polysorbate-20, Phenoxyethanol, Caprylyl Glycol, Fragrance/Parfum.
Conditioner — full ingredient list
Deionized Water, Hydrolyzed Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein (Plant-Based Keratin), Hydrolyzed Oat Protein, Cetearyl Alcohol, Distearoylethyl Dimonium Chloride, Propanediol, Glycol Distearate, Castor Isostearate Succinate, Coco-Caprylate, Cetyl Alcohol, Polyquaternium-10, Cocos Nucifera (Coconut) Oil, Olea Europaea (Olive) Fruit Oil, Pisum Sativum (Pea) Peptide, Limnanthes Alba (Meadowfoam) Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Guar Hydroxypropyltrimonium Chloride, Panthenol (Vitamin B5), Silicone Quaternium-20, Glycerin, Sodium Anisate, Sodium Levulinate, Glyceryl Caprylate, Fragrance/Parfum.
A note on the list
These lists reflect the formulas as they stand today. If anything changes before the first set ships, we'll update this page and the bottle to match.