Ingredients
Chosen to support hair that needs repair.
We're building the formula around nutrient-dense superfoods — the same thinking behind eating well, applied to what you wash with.
Our approach
Superfoods are ingredients that carry a lot of nutrition. In hair care, that means botanicals and plant oils selected to support strength, moisture, softness and shine, rather than to coat hair so it feels smooth for an afternoon.
What you won't find
The superfoods doing the work are named in full, and nothing is tested on animals.
Full list at launch
The final formula is being confirmed with our lab. Rather than publish a list that might change, we'll print the complete ingredient list here and on the bottle before the first set ships — the superfoods doing the work named in full.