Hair care that reads like a grocery list.
Coastline Luxury started with a simple frustration: shampoo bottles full of words nobody can pronounce, promising things nobody can verify.
The idea
We eat well because it shows. Skin, energy, sleep — nutrition changes all of it. Hair is no different, and yet most of what we wash it with is chosen for foam and fragrance rather than for what it feeds back.
Coastline Luxury is built around nutrient-dense superfoods, chosen to support hair that has been through heat, colour and everyday wear.
What we promise
The superfoods doing the work are named in full, and nothing is tested on animals. A gentle wash that cleans without leaving hair stripped or squeaky.
We'd rather say less and be accurate than make claims we can't stand behind. The superfoods doing the work will be named in full, and the rest of the formula will be printed on the bottle before the first set ships.
Where we are now
The first batch is open for pre-orders. The shampoo and conditioner are sold as a set — $100 for the set, before tax and shipping — and we're shipping within Canada for now.