Sustainability
Fewer claims. Better choices.
Beauty has a habit of overstating its environmental credentials. Here's what we're actually doing, and what we're still working on.
Packaging
Our bottles are plastic — chosen because they're safer in a wet shower and lighter to ship, which means a smaller footprint in transit. They're recyclable, and we keep secondary packaging to a minimum: no boxes inside boxes.
Formula
Never tested on animals, and built around plant-derived superfoods wherever the formula allows.